Indeed. But there was plenty of Internet juju not available directly through AOL either. I started thinking of the Facebook/AOL comparison when I noticed the return of a familiar advertising phenomenon.
Remember when ads included a URL and an AOL keyword? The advertisers were assuming that AOL users wouldn't visit the web site unless they had a good old comfortable keyword to lead them there. Now advertisers are saying "visit us on Facebook." They're making the market-driven assumption that some portion of their audience is more likely to use a Facebook page than enter a URL.
Which might indicate there is a niche for Internet Dummies that Facebook slipped into after the fall of AOL. Or it might mean nothing at all but it's fun to speculate.
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timeasmymeasure
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Date: 2009-03-30 09:13 pm (UTC)Remember when ads included a URL and an AOL keyword? The advertisers were assuming that AOL users wouldn't visit the web site unless they had a good old comfortable keyword to lead them there. Now advertisers are saying "visit us on Facebook." They're making the market-driven assumption that some portion of their audience is more likely to use a Facebook page than enter a URL.
Which might indicate there is a niche for Internet Dummies that Facebook slipped into after the fall of AOL. Or it might mean nothing at all but it's fun to speculate.